QUICK TIPS TO YEARBOOK PRODUCTION
Theme – Staff Management – Copy – Design – Photography – Production
Download your copy on www.ISSUU.com make your staff a log on to see awesome content. You can see online magazines for DESIGN INSPIRATION.
Some of our favorites Wired magazine UK and US version, Garden Design Magazine, ESPN Magazine, Entertainment Weekly
You retain 30% more information if it as part of a visual. (poynter eye track3 study 2007)
So this important info below is in a graphic!
THEME
From concept to reality, the design process goes through so many phases. The first step is CHOOSING A THEME that will bind the book together in look and feel. When choosing a theme start with the 5 R’s
- RECOGNIZABLE – The design & theme should be easy to identify and easy to remember.
- RELEVANT – Does the theme fit your school this year?
- REPEATABLE – Can you make it work for each section in the book?
- REALISTIC – You don’t want readers to question your credibility.
- REFRESHING – Is it different from last year’s book?
The design of your yearbook is a process, that should be considered during the theme selection. The theme is more then just a phrase or a graphic, the theme gives your yearbook staff a direction for gathering content. The purpose of a yearbook is not to highlight your Photoshop abilities, it is to preserve the history of your school. So the theme should inspire the staff to find content and stories that will help the student body remember all that is great about your school. So lets get started and put your theme ideas to the test.
Answer these questions about your theme…
- Is it UNIQUE TO YOUR SCHOOL? The tie between your theme and your school should be obvious.
- Is it UNIQUE TO THIS YEAR? It should be a natural, easily identifiable fit.
- Does your theme have a VERBAL COMPONENT? The “catch phrase” of your theme should be memorable and flexible enough to adapt for mini-themes for each section and give you feature and mod ideas.
- Does your theme have a VISUAL COMPONENT? Create a style guide identifying type, colors, shapes directionals and patterns that are consistent with your message.
Start the process with a group activity. Try webbing exercises to gain content ideas you want to cover in your book. Do not jump onto the computer too fast, compile your content ideas and look for patterns, remember to look for what makes your school special and then expand on that, a theme will develop and will be easy to implement because it was derived from content. Click here for more info on developing a theme
DESIGN
Contact us to help you start utilizing Square ONE. We can order you the grid paper and pink spacers, activate the grid in HJeDesign and upload the 100’s of mods.
Download a PDF spread planner
